A new reign in Spain

Televisa leads race for Spanish terrestrial license

Mexico’s Televisa is an odds-on favorite to co-own a new terrestrial broadcaster in Spain.

The Mexican broadcasting giant has teamed with a group of powerful Spanish production houses to form a consortium, La Sexta, which is competing for a new free-to-air TV franchise in Spain. Televisa’s production power player partners have formed a new company, the Grupo Audiovisual de Medios de Produccion (Gamp). Gamp will take 60% in the new consortium, Televisa 40%.

Gamp’s members include Spain’s biggest TV drama producer, the Arbol Group-Globomedia (40%); Mediapro, a production services company (38%); startup production company Drive (10%); comedy house El Terrat; and Basque production company Bainet.

Spanish publishing and media conglom the Zeta Group was being talked up as the favorite to snag the franchise from the government. But it finally failed to reach an accord with Arbol and Mediapro on Saturday and pulled out of the franchise application.

La Sexta’s only known rival is maverick Spanish radio and local TV group Kiss Media.

But Kiss looks to have little chance against some of the most powerful and influential production houses in Spain.

The franchise winner will be announced in December. The new broadcaster, which will operate via an analog system, will reach all Spanish urban centers.

It joins established analog broadcasters Telecinco and Antena 3 and new web Cuatro, owned by Sogecable, which launches in November.

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