Indian media mogul Subhash Chandra will back Zee TV plans to launch kids net Space Toons.
Channel is an outcome of Zee’s animation arm Padmalaya Telefilms’ recent $14 million pact with Italian animation company Mondo TV. Space Toons will bow in August.
Net will have different planets representing various programming genres — Mercury for science, Mars for action, etc. A retail operation will extend format brands into the Indian market.
The battle for kids section of a cable aud of 47 million is heating up in India. Disney plans to launch three channels locally this year.