Viewers prefer peaceful Christmas content

70% said they don't want to watch sport during season

AMSTERDAM — Viewers want violent programming banned during the Christmas holidays, according to a study by Research Intl. commissioned by UPC Broadband.

The survey polled 5,000 people in 11 countries covered by UPC’s parent, cable-broadband outfit UnitedGlobalCom Europe, including France, the Netherlands, Poland, Austria, Norway and Sweden. It found 66% didn’t want to watch violent shows at this time of year.

The younger the respondents, the more violence was acceptable, with the exception of Sweden and Romania, where the majority polled did not mind violence on TV during the holiday season.

Some 70% said they don’t want to watch sport during the holiday season, with Norwegians being the only exception: 54% of viewers there want to watch sport programming.

Around 65% nixed the Christmas speeches given by their political leaders or royalty, with the exception of Poland and Norway, where a majority of viewers watched them.

Family and blockbuster movies; news and current affairs; and gameshows and quizzes were the programs most in demand during the holidays.

The study also found Eastern Europe preferred classic Christmas movies, while recent blockbusters were tops in Western Europe.

Central Europeans watch substantially more TV at Christmas, believing programming is better at this time of year, while Western Europeans watch less and believe the programming is worse.

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