Morning Rating Flash - Rick Kissell
CBS garnered huge ratings for Sunday’s coverage of Super Bowl XXXVIII, which looks to come in as the big game’s highest-rated in four years, according to preliminary nationals from Nielsen.The New England Patriots’ 32-29 victory over the Carolina Panthers averaged a prelim national household rating of 41.3 with a 63 share, up over last year’s 40.7/61 for the Raiders-Buccaneers contest. This is the best since a 43.3/63 for Green Bay-Denver. Game peaked in the final half-hour with a 49.6/67 in the metered markets. Reliable program averages weren’t immediately available for the Super Bowl postgame show or the kickoff of “Survivor: All-Stars,” which didn’t start until 10:52 p.m. in much of the country. Fox ran a microscopic on the night with a repeat of “Independence Day” (prelim 1.6/3 in adults 18-49, 4.7 million viewers).
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