Sony Pictures Entertainment Networks Asia will bow animation channel Animax in India on July 5.
One Alliance, the joint venture between Sony Entertainment Television and Discovery Networks in India, will distribute Animax.
The channel will offer programs of general entertainment and customized programming in Hindi and English for auds of all ages.
Turner’s Cartoon Network and Indian channel Pogo are the only existing competition for Animax. Unlike Animax, both are primarily kids channel.