Strips sell in six of top ten markets
HOLLYWOOD — Sony Pictures Television has cleared syndie skeins “Pat Croce: Moving In” and “Life & Style” across 60% of the country.In “Croce,” motivational speaker and former owner of the Philadelphia 76ers Pat Croce will take up residence with troubled families seeking help. Half-hour show is exec produced by Barry Josephson (“The Ladykillers”) and Arthur Smith (“Paradise Hotel”). Strip has found a home in six of the top 10 markets, including Viacom stations in Philadelphia, San Francisco and Boston. Stations in the Tribune, Raycom, Scripps Howard and Belo groups have also picked up the show. “Life & Style” has been described as a younger version of “The View.” Femme-friendly strip will feature hosts Jules Asner, Cynthia Garrett, Lynne Koplitz and Kimora Lee Simmons. Thus far, strip has also sold in six of the top 10 markets: Philadelphia, San Francisco, Boston and Dallas. Gannett, Hearst-Argyle and Lin station groups are among those picking it up. “Pat Croce” and “Life & Style” were both “eagerly received in the marketplace,” said SPT exec veep John Weiser. ” ‘Croce’ creates a new genre of talk and reality, and ‘Life & Style’ is the only multihost, multitopic talkshow in syndication targeting the women 25-54 and 18-49 demos.” Both shows are aiming for a fall launch.