Singapore net to air in China

Reciprocal agreement carries CCTV on cable

SINGAPORE — China’s State Administration of Radio, Film and Television has given MediaCorp’s Channel NewsAsia(CNA) rights to broadcast to China’s top hotels and foreign residential compounds.

A reciprocal agreement was signed Friday between MediaCorp and China Intl. TV Corp.

CNA will be distributed in China and in return China’s CCTV 9 net will be carried on cable in Singapore beginning June 1.

Agreement was signed by Shaun Seow, group managing director of MediaCorp, and Li Jian, chief exec of CITV, at a ceremony in Beijing’s Great Hall of the People.

MediaCorp group CEO Ernest Wong described the agreement as “only the first step. We will have to work hard to ensure our viewers in China find our programs useful and relevant.”

CNA reaches 16 million homes and hotels in 18 territories across Asia.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading