BERLIN — Haim Saban’s German broadcasting group ProSiebenSat 1 has picked up terrestrial TV first broadcast rights to DreamWorks’ pics and selected TV series.
Deal resulted from ProSiebenSat 1’s new five-year agreement with German license trader Telepool, a subsidiary of pubcaster ARD. Telepool has rights for DreamWorks productions through 2010.
“Shrek 2” and “Terminal” are among the films that will air on ProSiebenSat 1’s stations in the next few years as part of its initial deal.
“The contract ensures that we’ll have long-term access to the productions from one of today’s most successful Hollywood studios,” said ProSiebenSat 1 CEO Guillaume de Posch. “It expands our position as German television’s leading provider of Hollywood blockbusters.”
ProSiebenSat 1 has contracts with almost every U.S. major studio and remains one of Hollywood’s most important business partners in Europe. The group recently inked extensive film agreements with Paramount, Sony, Disney and Warner Bros.
Hollywood pics and series are staple fare for ProSiebenSat 1’s leading web ProSieben, which carries “Alias,” “Scrubs,” “Sex and the City” and “Will & Grace.”
In an interview with German financial daily Handelsblatt Monday, de Posch was optimistic that the four-year advertising downturn was stabilizing. “I wouldn’t be surprised if the market saw a plus of 2% in 2004.”
ProSiebenSat 1 recorded better results than expected in the first six months of the year, despite fierce competition from ARD and ZDF’s coverage of the Euro 2004 soccer championships, de Posch said.