Spain, Germany highlighted at awards ceremony

See Winners

ROME — Hot topics at Promax & BDA’s Euro confab here this week included the rebranding of Arab news web Al-Jazeera, the ways MTV morphs in different regions and nuts-and-bolts matters such as how to hatch a monster campaign.

The mood was upbeat at the promotional and marketing body’s conclave despite constraints dictated by the drab economic climate. A robust contingent from Russia and a delegation from Chinese production outfit Yesdata were among 700 attendees at the two-day pre-Mip TV event, which saw a large presence of Italian industryites, including Sky Italia topper Tom Mockridge and Fox TV Italy creative director Rafael Sandor.

Though broadcasters’ budgets are still tight, innovations are flourishing across the TV landscape. “After a couple of years, Europe is finding its footing again,” Promax’s senior VP Carmen Alzner said. “Creatives have stopped complaining and found new energy.”

As evidence of the new juices flowing, Promax highlighted strong showings by Spain and Germany at its awards ceremony Tuesday, which saw Cartoon Network Spain win the prestigious on-air branding category, while Teutonic paybox Premiere took three of the top nods.

Blighty’s BBC Broadcast picked up 10 awards, Rupert Murdoch-backed paybox BSkyB picked up seven, Cartoon Network Europe took home five kudos; and Discovery Networks Europe took home three.

“More risks are being taken,” said jury member Elaine Cantwell, who is the Irish creative director of L.A.-based Spark, which has rebranded A&E, among other networks. “I saw lots of thinking outside the box.”

Also in attendance were Nike campaign creator Kevin Carroll, who held a seminar on “Nurturing Creative Genius,” Versace marketing topper Stephen Croncota and thesp Patrick Stewart, who was the event’s keynote speaker.

And the winners are…

TELEVISION IMAGE CAMPAIGN (PROMOTION)
GOLD = UK History, BBC Broadcast, UK
SILVER = ProSieben: We love to entertain you – Image Campaign, SevenSenses, Germany

TELEVISION IMAGE PROMO (PROMOTION)
GOLD = CN Sports Odyssey, Cartoon Network Europe, UK
SILVER = The crib, Studio Universal Italy, Italy

THEMED CAMPAIGN (PROMOTION)
GOLD = Monsters Inc, Disney TV France, France
SILVER = Summer Campaign, TVE, Spain

ON-AIR PROGRAMME CAMPAIGN (PROMOTION)
GOLD = Formula One Casting-Show, Premiere Fernsehen GmbH & Co. KG, Germany
SILVER = Everest – The Dark Side, National Geographic, UK
SILVER = UK Drama Passions, BBC Broadcast, UK

NEWS & CURRENT AFFAIRS PROMO (PROMOTION)
GOLD = Panorama Careers, BBC Broadcast, UK
SILVER = BBC World Generic, BBC Broadcast, UK

FACTUAL OR FACTUAL ENTERTAINMENT PROMO (PROMOTION)
GOLD = Hitting Home, BBC Broadcast, UK
SILVER = Disaster at Gallipoli, Five, UK

ENTERTAINMENT OR COMEDY PROMO (PROMOTION)
GOLD = Torno sabato e tre – La Dolce Vita, RAI, Italy
SILVER = Triple Bills, Flextech, UK

LEISURE & LIFESTYLE PROMO (PROMOTION)
GOLD = Lekker Thuis, VTM, Belgium
SILVER = MTV Mash Tune In Promo, MTV Productions Europe – On Air, UK

CHILDREN’S PROMO (PROMOTION)
GOLD = We take it seriously – The Office, Disney Channel Spain, Spain
SILVER = CBeebies, BBC Broadcast, UK

DRAMA PROMO (PROMOTION)
GOLD = Holy Cross, BBC Broadcast, UK
SILVER = Alias Game Premiere, AXN Channel España, Spain

FILM PROMO (PROMOTION)
GOLD = Indiana Jones, Nova TV, Czech Republic
SILVER = Ocean’s Eleven, Premiere Fernsehen GmbH&CoKG, Germany
SILVER = News breaking – alien sighted, Disney Channel Italia, Italy

SPORTS PROMO (PROMOTION)
GOLD = Formula One – Rockstars, Premiere Fernsehen GmbH & Co. KG, Germany
SILVER = We Have More Than Enough, TVE, Spain

SPECIAL EVENT PROMO (PROMOTION)
GOLD = Crime Wave, Turner Broadcasting, UK
SILVER = Halloween, Sky Italia/Frame by Frame, Italy

PSA PROMO (PROMOTION)
GOLD = Sprinkler, Framestorming Creatividad, Spain
SILVER = Day without cars, Telemadrid, Spain

MUSIC PROMO (PROMOTION)
GOLD = Top of the Pops Musik Promo, BBC Broadcast, UK
SILVER = DMX Channel Changes, Studio Zoo, South Africa
SILVER = Kylie, Flextech, UK

USE OF ORIGINAL/EXISTING MUSIC (PROMOTION)
GOLD = Play Along for Free, Flextech, UK
GOLD = Casa dolce casa, Sky Italia, Italy
SILVER = FA Cup 2004 – “Superstitions”, BSKYB – Sky Sports, UK

USE OF CUSTOM-MADE/COMPOSED MUSIC/SOUND-DESIGN (PROMOTION)
GOLD = Monday Night Movies, Flextech, UK
GOLD = The Classic, Telemadrid, Spain
SILVER = Toothbrushes 2, Cartoon Network Europe, Spain

PROMO NOT USING PROGRAMME FOOTAGE (PROMOTION)
GOLD = Formula One – No!, Premiere Fernsehen GmbH & Co. KG, Germany
SILVER = Door Teaser, Calle 13 Spain, Spain

PROMO USING ONLY PROGRAMME FOOTAGE (PROMOTION)
GOLD = Scrubs Generic, BSkyB, UK
SILVER = In their own words – Reality TV, Bruce Dunlop & Associates, UK

SOMETHING FOR NOTHING (PROMOTION)
GOLD = Animal Sex, Spanish Programming Service (Odisea), Spain
SILVER = Cine Navidad 2003, Antena 3 Television, Spain

DESIGN IN PROMOTION (PROMOTION)
GOLD = Generic Titles for Canal+ November, Sogecable, Spain
SILVER = Saturday Action Gen, Showtime – Gulf DTH, UK

SALES/MARKETING TAPE (PROMOTION)
GOLD = “Mondorama” L.A. Screenings 2003 Open, Warner Bros. Int’l. Television, US
SILVER = Day in the Life of Sky, BSkyB, UK

SPONSORS’S SEQUENCE (PROMOTION)
GOLD = Scuzz Sponsors Scare Tactics, BSkyb, UK
SILVER = MTV Mash sponsored by Motorola, MTV Productions Europe-On Air, UK

SUBSCRIPTION PROMO (PROMOTION)
GOLD = Bloomberg Interactive Television, Bloomberg, United States
GOLD = The Christmas phone call, Disney Channel Italia, Italy
SILVER = Fox Dual Language, Fox Channels Italy, Italy
SILVER = Premiership Plus Xmas Season Ticket, BSKYB – Sky Sports, UK

USE OF HUMOUR IN PROMOTION (PROMOTION)
GOLD = Von Trier/Dil Se, DR TV, Denmark
SILVER = WRC Slides, AXN Channel España, Spain

COPY/SCRIPT WRITING (PROMOTION)
GOLD = 4th anniversary Police, Calle 13 Spain, Spain
SILVER = My View, BSkyB, UK
SILVER = This is Nick, Nickelodeon UK, UK

EDITING (PROMOTION)
GOLD = Generic Titles for Canal+ November, Sogecable, Spain
SILVER = Chicago, Showtime – Gulf DTH, UK

WEBSITE/INTERACTIVE PROMOTION (PROMOTION)
GOLD = “Frankenred”, BSkyB, UK
SILVER = Sky Gamepad “High Noon 2″, BSkyB, UK

USE OF WEBSITE (PROMOTION)
SILVER = “Ozzy & Drix” Online Brochure, Warner Bros. Int’l Television, US

MIXED MEDIA PACKAGE DESIGN (DESIGN)
GOLD = UEFA Champions League, English & Pockett, UK
SILVER = ARD brand family, DMC gmbh & co.kg, Austria
SILVER = ProSieben: We love to entertain you, SevenSenses, Germany

ON-AIR BRANDING (DESIGN)
GOLD = Casillas Revolution 4, Cartoon Network Europe, Spain
SILVER = Kultura TV Channel Branding, KULTURA TV Channel, Russia
SILVER = Eurêka!, Ostra Delta, Spain

ON-AIR IDENT (In-House) (DESIGN)
GOLD = France 3, France 3, France
SILVER = Super Friday, TV4, Sweden

ON-AIR IDENT (Out-of-House) (DESIGN)
GOLD = Idents “Comédie”, DREAM ON, France
SILVER = Mound (price-drop.tv Hero), sit-up Ltd., UK

PROGRAMME TITLE SEQUENCE (DESIGN)
GOLD = MTV Europe Music Awards 2003, MTV Productions Europe – On Air, UK
SILVER = I Love The 90’s, Seven productions, Belgium

STING (DESIGN)
GOLD = Alternative Nation, Superock and Partyzone, MTV Nordic, Sweden
GOLD = Autumn sting, NTV-Design, Russia
SILVER = Casillas Revolution 3, Cartoon Network Europe, Spain
SILVER = Programme Stings, Five, UK

ORIGINAL LOGO DESIGN (DESIGN)
GOLD = X-ZYTE, English & Pockett, UK
SILVER = Style by…, NTV-Design, Russia

USE OF TYPOGRAPHY (DESIGN)
GOLD = I Love The 90’s, Seven productions, Belgium
SILVER = Then and Now of Ali, Five, UK

ANIMATION (DESIGN)
GOLD = Pat & Stanley, MacGuff Ligne/TF1 Jeunesse, France
SILVER = Double Cross, Turner Broadcasting, UK

MIXED MEDIA ANIMATION (DESIGN)
GOLD = UK History- Waterloo, BBC Broadcast, UK
SILVER = Fight Skool (1), BSkyb, UK
SILVER = Deutsche Welle-Euromaxx, velvet mediendesign GmbH, Germany

SET DESIGN (DESIGN)
GOLD = Election news set, Television valenciana, s.a., Spain
SILVER = MTV Europe Music Awards 2003, MTV Productions Europe-On Air, UK

COLLATERAL MATERIAL (DESIGN)
GOLD = Nefertiti Revealed Postcards, Discovery Networks Europe, UK
SILVER = Russia: Land of the Tsars, AETN International, United States

POSTER / OUTDOOR AD (DESIGN)
Animal Planet Re-Launch Campaign: Warsaw, Discovery Networks Europe, UK
Local Traffic Poster, BBC Broadcast, UK

PRINT AD FOR TRADE (DESIGN)
GOLD = Nefertiti/Taylor, AETN International, US
SILVER = Killing Pablo, AETN International, US

PRINT AD FOR CONSUMER (DESIGN)
GOLD = 4th Anniversary, Calle 13 Spain, Spain
GOLD = Moscow Seige, Discovery Networks Europe, UK
SILVER = Scuzz Launch Campaign, BSkyB, UK

WEBSITE DESIGN (DESIGN)
GOLD = Virtual Townsville, Cartoon Network Europe, UK
SILVER = “Six Feet Under” Website, Spain, Warner Bros. Int’l Television, US

ZONA DESIGN ROCKET AWARD WINNER
Christaian Smith, Flextech, UK

Want Entertainment News First? Sign up for Variety Alerts and Newsletters!
Post A Comment 0