Plus adds to package

Spain's digital platforms pacts with Televisa

MADRID — Spain’s digital TV platform Digital Plus has inked with Mexican TV giant Televisa for carriage of its TV channels Galavision and TLnovelas.

Both are produced by Televisa subsid Visat, a pay TV channel producer/distribber.

Galavision is Televisa’s general entertainment oversees feed; Tlnovelas packages Mexican telenovelas. The two channels started airing on Digital Plus’ basic package on Jan. 23.

The carriage deal underscores Digital Plus’ aim to continue cherry-picking new channels after its launch in July, and to go beyond its general upscale, middle-class demo to target more specific audiences.

“Both channels attracted significant subs on Via Digital. We want to give audiences what they ask for,” Digital Plus programming director Pablo Romero told Daily Variety. “Their carriage is a strategic decision to widen the range of contents to all aud profiles,” he added.

The family-skewed Galavision is already aimed at European aficionados of Latino fare.

Skedded during Spain’s second primetime, directly after lunch, hit telenovelas command large auds in Spain, achieving around 26% average shares, especially if broadcast by Spanish pubcaster RTVE’s TVE-1, which traditionally plays to older demos than its commercial rivals.

Digital Plus bowed after the fusion of Sogecable satcaster Canal Satelite Digital and Telefonica rival Via Digital.

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