Auds drop by 10%
People Meters have replaced the passive Nielsen meters for the first sweeps in New York, causing audience levels to go down by as much as 10% in some time periods during November.
But, in general, the measurement changes have not led to any major November-sweep upheavals among the local stations. For the hourlong newscast at 6 p.m., for example, WABC still finished first, with a 6.9 household rating, followed by the usual No. 2 WNBC, which averaged a 5.4 rating, both far ahead of No. 3 WCBS, with a 2.8 rating.
WNBC again came in first in the half-hour news competition at 11 p.m., averaging a 7.2 rating, beating the traditional No. 2 WABC, which chalked up a 6.7 rating. But WCBS edged up into a much stronger No. 3 than in previous sweeps, finishing with a 6.2 rating.
There was also no change in the standings among the three stations that compete for viewers with one-hour newscasts at 10 p.m. Fox-owned WNYW averaged a 2.8 rating, WWOR wound up with a 2.5 and WPIX with a 2.1.
Huge ‘Oprah’ rating
Among firstrun syndicated shows in daytime or early fringe, WABC’s run of “Oprah” at 4 p.m. averaged a humongous 7.8 rating. Nothing else in New York, between 9 a.m. and 6 p.m., came even close. The next highest-rated Gotham syndicated show before 6 p.m. is “Who Wants to Be a Millionaire,” which averaged a 4.4 rating at 12:30 p.m.
In primetime access, WABC’s “Jeopardy” at 7, with a 10.6 rating, and “Wheel of Fortune” at 7:30, with a 9.5, continued their time-period dominance. A distant second was WNBC’s combo of “Extra” at 7 and “Access Hollywood” at 7:30, each with a 4.1 rating.
The best performer among the off-network strips is WPIX’s 11:30 p.m. run of “Everybody Loves Raymond,” which averaged a 5.1 household rating.