People Meters sweep N.Y.

Auds drop by 10%

People Meters have replaced the passive Nielsen meters for the first sweeps in New York, causing audience levels to go down by as much as 10% in some time periods during November.

But, in general, the measurement changes have not led to any major November-sweep upheavals among the local stations. For the hourlong newscast at 6 p.m., for example, WABC still finished first, with a 6.9 household rating, followed by the usual No. 2 WNBC, which averaged a 5.4 rating, both far ahead of No. 3 WCBS, with a 2.8 rating.

WNBC again came in first in the half-hour news competition at 11 p.m., averaging a 7.2 rating, beating the traditional No. 2 WABC, which chalked up a 6.7 rating. But WCBS edged up into a much stronger No. 3 than in previous sweeps, finishing with a 6.2 rating.

There was also no change in the standings among the three stations that compete for viewers with one-hour newscasts at 10 p.m. Fox-owned WNYW averaged a 2.8 rating, WWOR wound up with a 2.5 and WPIX with a 2.1.

Huge ‘Oprah’ rating

Among firstrun syndicated shows in daytime or early fringe, WABC’s run of “Oprah” at 4 p.m. averaged a humongous 7.8 rating. Nothing else in New York, between 9 a.m. and 6 p.m., came even close. The next highest-rated Gotham syndicated show before 6 p.m. is “Who Wants to Be a Millionaire,” which averaged a 4.4 rating at 12:30 p.m.

In primetime access, WABC’s “Jeopardy” at 7, with a 10.6 rating, and “Wheel of Fortune” at 7:30, with a 9.5, continued their time-period dominance. A distant second was WNBC’s combo of “Extra” at 7 and “Access Hollywood” at 7:30, each with a 4.1 rating.

The best performer among the off-network strips is WPIX’s 11:30 p.m. run of “Everybody Loves Raymond,” which averaged a 5.1 household rating.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading