Pehla will cater to Asian expats

World Brief

Mideast telecaster Pehla has announced plans to bring Indian Sahara One TV and Pakistani Geo TV onto its platform. Soaps, news and Bollywood celeb programs geared toward Asian expats living in the Arab states will be featured.

“Entertainment and news from back home is like a lifeline, and this link-up will keep Asians in the Mideast in tune with happenings back home,” said Pehla Network marketing and Arab digital distribution exec VP Vinod D’Mello.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety