Pehla will cater to Asian expats

World Brief

Mideast telecaster Pehla has announced plans to bring Indian Sahara One TV and Pakistani Geo TV onto its platform. Soaps, news and Bollywood celeb programs geared toward Asian expats living in the Arab states will be featured.

“Entertainment and news from back home is like a lifeline, and this link-up will keep Asians in the Mideast in tune with happenings back home,” said Pehla Network marketing and Arab digital distribution exec VP Vinod D’Mello.

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