Nick Latin America inks Mattel deal

Toymaker will create animated shorts

MIAMI — Nickelodeon Latin America has inked a multi-pronged deal with toy manufacturer Mattel that includes original programming.

The channel, distributed in Spanish, Portuguese and English, will create a 13-episode series of animated shorts/vignettes based on Mattel’s My Scene dolls, which are targeted at girls 8-14.

The series will bow in the third quarter of this year and will also include an online component. Viewers can pick alternative endings by voting on a My Scene site that will be added to mundonick.com.

Nickelodeon will also have exclusive pay TV rights to two Mattel My Scene specials: “My Scene Jammin’ in Jamaica” and “My Scene — Masquerade Madness.”

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