Madrid prod'n co. picks up hot Oz reality format

MADRID — Australia’s Screentime Partners has inked with Multipark Madrid for the Spanish production house to produce a pilot of Screentime’s comedy reality format, “The Replacement.”

“The Replacement” has been optioned for the U.S. by hot indie prodco Reveille Ent..

Also under negotiation for New Zealand, the format sees a popular comedian – the replacement – taking over the day-to-day life of a member of the audience to comic and often socially-pointed results.

The format underscores a trend notable at this year’s Mip TV mart in April for edgier formats to indulge in humor or indirect social commentary. Two of the hotter formats there were the FX-commissioned “30 Days” produced by Reveille’s Ben Silverman and “Super Size Me” director Morgan Spurlock, about people participating in a life that isn’t their own, and “My Big Fat Obnoxious Fiance,” where a daughter introduces a pretend fiance – played by an actor as a horrifying super-slob – to her family.

Multipark’s production of a “Replacement” pilot forms part of its strengthened push into TV content production, focusing on upscale light entertainment, mainly produced for Spain’s regional webs.

Co-owned by broadcaster Telecinco (35%), regional pubcaster TeleMadrid (35%) and savings bank Caja Madrid (30%), Multi-park also produces the niche cookery channel Canal Cocina.

“‘The Replacement’ is a brilliant concept which blends two genres, comedy and reality in a revolutionary way,” said Multipark’s director of international acquisitions Carmen Summers.

Per Screentime’s Belinda Ronalds, who put together the deal, “‘The Replacement’ is attracting strong interest in Latin territories, so this deal is an excellent proof of concept.

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