Veteran TV producer Woody Fraser has been tapped to take over John McEnroe’s ratings-troubled new show on CNBC, the financial cable news net said Thursday.
CNBC senior VP of programming Bob Meyer said the move has nothing to do with the show’s performance but was part of the continued massaging within the net’s primetime division.
Fraser’s hire was necessitated when McEnroe’s initial exec producer, Doug Warshaw, was upped last week to work directly with Meyers as VP of primetime.
Meyers said it was always the plan for Warshaw to move on once “McEnroe” got under way. Word of Fraser’s arrival at “McEnroe” was first posted Thursday on a media Web site.
Fraser, whom Meyers called a legend in the TV business, has worked on a number of high-profile talkshows, including “The Mike Douglas Show,” “The Dick Cavett Show,” “The Steve Allen Show” and “The Richard Simmons Show.” He also did a stint at ABC News’ “Good Morning America.”
Earlier this month, Fraser exec produced a special edition of CNBC’s “Topic A With Tina Brown” that was hosted by Dem politico Howard Dean.
Meyers said the net remains committed to McEnroe’s show, which airs at 10 p.m. ET.
“McEnroe,” which has drawn low enough ratings on some nights to be scratched by Nielsen Media Research, has been unable to hold on to the lead-in provided by Dennis Miller’s frosh talkshow at 9 p.m.
“I take the long-term view here. I’m not a knee-jerk guy. I realize that it is August,” Meyers said.
Working with Meyers and Warshaw to develop a new show for the 8 p.m. ET hour is Susan Krakower, who also was upped last week to VP of primetime. NBC news vet Jonathan Wald, formerly exec producer of the “Today” show, is working with Meyers and his team as a consultant.