Mandalay Entertainment Group has upped longtime producer David Salzberg to president of the company’s sports action entertainment division.
In the position, Salzberg will continue to produce projects for TV under the Mandalay brand. Exec will also develop branded entertainment and content for corporate partners including WCW wrestling series and HealthSouth.
“David has grasped the concept of entertainment vehicles as key components of corporate marketing programs,” said Mandalay chairman Peter Guber. “His vast experience as a traditional producer has allowed him to bring a storytelling aspect to marketing initiatives, and this promotion is not only well deserved but a key component of Mandalay’s growth in the category.”