You will be redirected back to your article in seconds

Inside Move: Italo TV faceoff

Silvio's surgery leads to wrinkle at rival RAI

Besides altering his face, Silvio Berlusconi‘s recent cosmetic surgery may have also caused pubcaster RAI to reconfigure its schedule.

After a month-long absence from the limelight, the prime minister resurfaced late last month looking smoother, especially around the eyes.

And while Italy was abuzz with the former cruise line crooner’s minor makeover, RAI pulled the ABC show “Extreme Makeover,” which had just debuted with stellar ratings, dubbed into Italian, on its second channel.

RAI-2 apparently decided it didn’t want “Extreme Makeover” to go head-to-head with “Bisturi: Nessuno e Perfetto” (“The Knife: Nobody’s Perfect”), a homegrown format centered on cosmetic surgery that kicked off on Berlusconi’s Italia 1 right after Silvio unveiled his new look.

“We clearly capitalized on the audience’s curiosity,” says Italia 1 topper Luca Tiraboschi of “The Knife’s” handsome 17% opening-night share.

Still, that result was lower than the 19% share copped previously by the debut of “Extreme Makeover,” which RAI-2 chief Antonio Marano has now called “just a teaser,” adding that the ABC show will resume when “The Knife” is over.

Meanwhile, a poll in newspaper La Repubblica finds 67% of Italians indifferent to Berlusconi’s facelift; 24% are negatively impressed and 9% view it favorably.

Analysts say the tycoon-turned-politician will need to look good for key European and local elections in June.

More TV

  • 'Game of Thrones,' 'Walking Dead' Among

    TV's Most Meaningful Deaths of 2017

    Besides altering his face, Silvio Berlusconi‘s recent cosmetic surgery may have also caused pubcaster RAI to reconfigure its schedule. After a month-long absence from the limelight, the prime minister resurfaced late last month looking smoother, especially around the eyes. And while Italy was abuzz with the former cruise line crooner’s minor makeover, RAI pulled the […]

  • Outlander

    Apple Gives Straight-to-Series Order to Drama From 'Outlander' Showrunner

    Besides altering his face, Silvio Berlusconi‘s recent cosmetic surgery may have also caused pubcaster RAI to reconfigure its schedule. After a month-long absence from the limelight, the prime minister resurfaced late last month looking smoother, especially around the eyes. And while Italy was abuzz with the former cruise line crooner’s minor makeover, RAI pulled the […]

  • Terry Crews WME

    Terry Crews Signs With UTA After WME Battle

    Besides altering his face, Silvio Berlusconi‘s recent cosmetic surgery may have also caused pubcaster RAI to reconfigure its schedule. After a month-long absence from the limelight, the prime minister resurfaced late last month looking smoother, especially around the eyes. And while Italy was abuzz with the former cruise line crooner’s minor makeover, RAI pulled the […]

  • Broncos Colts Thursday Night Football

    TV Ratings: 'Thursday Night Football' Sinks

    Besides altering his face, Silvio Berlusconi‘s recent cosmetic surgery may have also caused pubcaster RAI to reconfigure its schedule. After a month-long absence from the limelight, the prime minister resurfaced late last month looking smoother, especially around the eyes. And while Italy was abuzz with the former cruise line crooner’s minor makeover, RAI pulled the […]

  • HBO Latino Takes U.S. Pay TV

    HBO Latino Takes U.S. Pay TV on ‘Home Team,’ ‘The Watchman’ (EXCLUSIVE)

    Besides altering his face, Silvio Berlusconi‘s recent cosmetic surgery may have also caused pubcaster RAI to reconfigure its schedule. After a month-long absence from the limelight, the prime minister resurfaced late last month looking smoother, especially around the eyes. And while Italy was abuzz with the former cruise line crooner’s minor makeover, RAI pulled the […]

  • Will and grace Reboot NBC

    How Spanish-Language Media Fails to Recognize LGBT and Other Diverse Content (Guest Column)

    Besides altering his face, Silvio Berlusconi‘s recent cosmetic surgery may have also caused pubcaster RAI to reconfigure its schedule. After a month-long absence from the limelight, the prime minister resurfaced late last month looking smoother, especially around the eyes. And while Italy was abuzz with the former cruise line crooner’s minor makeover, RAI pulled the […]

  • Jimmy Kimmel Healthcare

    Disney's Advertising Empire Could Get More High-Tech After Fox Purchase

    Besides altering his face, Silvio Berlusconi‘s recent cosmetic surgery may have also caused pubcaster RAI to reconfigure its schedule. After a month-long absence from the limelight, the prime minister resurfaced late last month looking smoother, especially around the eyes. And while Italy was abuzz with the former cruise line crooner’s minor makeover, RAI pulled the […]

More From Our Brands

Access exclusive content