Pubcaster Doordarshan (DD) will allow 14 commercial channels on the satcaster platform it plans to launch in July.
The $110 million project will carry 30 DD channels and DD is negotiating with private players including Zee, Sun, Enadu and TV Today.
“DD will follow the free-to-air model; if this scheme works with 30 channels then we have plans for expansion to up to 60 channels that will include more tie- ups with private players,” DD director-general Naveen Kumar said.
DD will compete with Dish TV and the Subhash-Chandra backed ASC Enterprises platform.
Indian conglom Tata group and Rupert Murdoch’s Star network also have a 80:20 joint satellite venture, scheduled to launch in October.