Grammys golden for CBS

Morning Ratings Flash - Rick Kissell

CBS cruised to victory on the first Sunday of the February sweeps behind the 46th annual Grammy Awards, which delivered their best numbers in three years, according to preliminary nationals from Nielsen.

From 8 to 11:30, the Grammys averaged an 11.7/28 in adults 18-49 and 26.4 million viewers overall, up 4% in the demo from last year’s 11.3/27 and the best since 2001. Show was up an even bigger 12% year-to-year in adults 18-34 (11.9/32 vs. 10.6/29).

ABC counter-programmed pretty well with the premiere of male-skewing theatrical “Pearl Harbor” (3.2/8 in adults 18-49, 9.4 million), while NBC did OK with two hours of “Dateline” (2.8/7 in adults 18-49, 10.2 million viewers) and two repeats of “Law & Order: Criminal Intent” (3.3/8 in adults 18-49, 11.0 million viewers).

Fox’s usually solid Sunday comedy lineup took a hit opposite the young-skewing Grammys, led by “The Simpsons” at 8 (4.0/9 in adults 18-49, 8.9 million viewers).

Preliminary 18-49 averages for the night: CBS, 9.6/23; ABC, 3.2/8; NBC, 3.1/7; Fox, 2.8/7; WB, 1.6/4.

In total viewers: CBS, 23.7 million; NBC, 10.6 million; ABC, 9.4 million; Fox, 6.3 million; WB, 3.7 million.

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