Exex flock to confab

More than 3,500 participants were in attendence

SINGAPORE — Organizers are claiming record attendance for December’s Asia Media Festival programming market, held here.

Comprising the Asia Television Forum (ATF), Asia Film Market and Conference (AFMC) and Asia Animation (AAN), there were more than 3,500 participants from 38 countries.

“Over $21 million in business was transacted over the three days, surpassing last year’s $13 million,” says Ed Ng, prexy of organizers Reed Exhibitions Singapore. “Another $29 million is expected to conclude in the next six months, and $26 million in the next 12 months.”

Ng says the major studios are interested in returning next year — with 40% of exhibitors already booked for 2005. “These are clear indications that Asia is playing an increasingly important role in the global media business and ATF/AFMC remains Asia’s most important media marketplace,” he says.

Some 146 sales companies from 26 countries welcomed buyers from 24 countries including, for the first time, Cambodia, Bhutan, Vietnam, Bangladesh, Sri Lanka and Pakistan.

Host Singapore was one of the most high-profile vendors at the AMF.

With PriceWaterhouseCoopers projecting a rise in the region’s media content spending from $13.3 billion to $17.3 billion in the next five years, the city-state’s keen to ensure a slice of that pie.

Among co-productions and other deals announced:

  • MediaCorp Raintree Pictures is collaborating with China’s Ming Prods. and Singapore’s Media Development Authority (MDA) for the movie “One Last Dance,” to be shot in Singapore.

  • MDA and National Geographic Channels Intl. will produce three hours of high-definition documentary programming to nurture Singapore talent.

  • MDA inked an $11 million deal with Singapore animation studio Peach Blossom Media to collaborate on seven animation projects over three years. First project is “Wild Animal Baby,” a 26-episode series to be co-produced by Peach Blossom Media and South Korea’s Sunwoo Entertainment.

  • Pay-per-view service Asian Food Channel is to set up in Singapore from 2005, eyeing a regional roll out.

  • MediaCorp Studios is launching a pilot project to stream locally made dramas to 3G mobile phones.
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