Emmys take a dive on ABC

Morning Ratings Flash - Rick Kissell

ABC’s telecast of the 56th annual Primetime Emmy Awards fell to the lowest ratings on record for the kudocast, down sharply from last year, according to preliminary nationals from Nielsen.

On a night when the other major nets aired repeats in deference to the industry’s big celebration, the Emmy Awards averaged a 4.7 rating/12 share in adults 18-49 and 14 million viewers overall – down 34% in the demo vs. last year. Show started slowly in the ratings and never picked up much steam, peaking with a mere 14.9 million viewers in the 9:30 half-hour.

Last year’s Emmys averaged nearly 18 million viewers on Fox.

CBS won the night with a big NFL overrun, “60 Minutes” and repeats of “Cold Case” and “CSI: Miami.” NBC did pretty well with a repeat of “Titanic” (3.3/9 in adults 18-49, 8.6 million viewers overall), while Fox’s repeat of “Speed” revved up a 2.2/6 in 18-49 and about 5 million viewers overall.

At the WB, week two of “Jack & Bobby” fell off quite a bit (1.2/3 in adults 18-49, 3.2 million viewers overall), retaining just 65% of its persons 12-34 lead-in from “Charmed” (1.5 vs. 2.3).

Preliminary 18-49 averages for the night: CBS, 4.2/11; ABC, 3.9/11; NBC, 3.3/9; Fox, 2.2/9; WB, 1.3/4.

In total viewers: CBS, 13.9 million; ABC, 12.0 million; NBC, 8.6 million; Fox, 4.9 million; WB, 3.3 million.

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