Mouse extends reach in rural areas
MEXICO CITY — The Disney Channel has signed a distribution deal that will bring its feed to roughly 1.5 million subscribers in more than 500 small cities and towns throughout Mexico.
Accord, struck with PCTV, a cable signal buying group that represents dozens of provincial cablers, does not specify launch dates. PCTV said the feed should be up and running on all member systems by the end of June.
Deal was brokered by HBO Latin America Group, which handles affiliate sales in the region for Disney Channel.
Until now, Disney Channel, which bowed in Latin America in 2000, limited its penetration to Mexico’s largest urban areas, including Cablevision Mexico, which covers Mexico City.
Approximately 9 million Mexicans watch cable via PCTV member platforms.
PCTV said it would offer the 24/7 Disney Channel to all subscribers as part of its basic cable package.