Cuatro Cabezas taps demand for payTV content


BUENOS AIRES — Argentine production company Cuatro Cabezas has created a pay TV division to make the most of growing demand for its documentaries, reality shows and other formats in Latin America.

The company, run by Mario Pergolini and Diego Guebel, has hired Mariano Kon to manage the division. Kon was general manager of Infinito, a doc channel produced by Buenos Aires and Miami Beach-based media conglom Claxson. He was also development manager of Claxson Mexico.

Cuatro Cabezas is ramping up sales as Latin feevees tap production houses in the region for original productions as they seek to win more auds, advertising coin and carriage deals.

Last year, Cuatro Cabezas sold “Sexo Urbano” (Urban Sex), a six-part docu series exploring red-light districts in six Latin American cities, to HBO Latin America.

TNT picked up its “Proyecto 48” (Project 48), a talent contest and documentary about filmmakers, that is now in its second season.

Cuatro Cabezas has also produced for Fox, AXN, Disney Channel Latin America MTV, Infinito and People+Arts.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety