Clear Channel Entertainment TV has hired Steve Sterling, an expert in DVD distribution and in securing music rights to TV specials, as senior VP.
Company has also signed Marc Forest as VP of programming and production; he’s an experienced producer of sports specials.
Sterling and Forest will help CCE-TV beef up the programming areas on which it’s focused recently: music specials, longform documentaries and sports reality shows.
CCE-TV’s biggest project in the works is a series of specials leading up to a July 4, 2005, all day/all night celebration of the 100th anniversary of the founding of Las Vegas. Joe Townley, president of CCE-TV, said the company is negotiating with various cable networks about signing up for the pre-July 4 Vegas programming and with a broadcast net to carry the live special, to feature performances by well-known musical and comedy acts.
CCE-TV co-produced the Fox Network’s live New Year’s Eve special hosted by Ryan Seacrest, the two-hour “Biography” of Cher for A&E and the hourlong documentary “Hitler’s Pawn,” about the German-born Jewish athlete Margaret Lambert, whom the Nazis trained to compete in the 1936 Summer Olympic Games in Berlin. Hitler doc debuts on HBO July 14.
Sterling most recently served as prexy of Eagle Rock Entertainment’s Eagle Vision, where he worked on domestic and international deals for catalog product and on Internet and DVD activities. Before Eagle Rock, he was VP of development and marketing for Sony Entertainment, launching shows like “A&E Live by Request,” PBS’ “Sessions at West 54th” and the Billboard Latin Music Awards.
Forest was executive producer and owner of Double Time Prods., which put together sports and entertainment shows for buyers including CBS, TNT and NFL Films.