CANNES — The Mip TV market wrapped Thursday on an upbeat note, with organizer Reed Midem saying the event had been “extremely busy.” with 10,953 individuals from 92 countries attending and buyer numbers up 23% on a year ago.
The total cannot be compared with last year’s because it includes participants in the new media market Milia, which ran parallel to the main TV mart. Last year, without counting Milia attendees, Mip TV drew 9,103 participants, while Mipcom October saw numbers up to 10,186.
Reed Midem CEO Paul Zilk told Daily Variety on Thursday that there had been a “reawakening” of the international TV biz, judging by the activity on the Croisette and the number of deals announced during the mart.
“There has been lots of enthusiasm. Budgets and advertising are back,” Zilk said.
Some 2,869 buyers descended on Cannes this time round, fractionally up on the 2,850 that attended the last Mipcom but a substantial increase on the 2,325 who attended Mip TV in 2003, hit by the SARS epidemic.
“When I look at the numbers, I get the feeling that the upturn in business activity, reported from Mipcom in October, has continued at Mip TV,” Paul Johnson, managing director of Reed Midem’s TV division, told a briefing Thursday morning. “The majority of people I’ve been in contact with have been reporting that they have been extremely busy.”
Johnson also talked up the mart’s well-attended series of “New Television” conferences and the interest generated by the mart’s China Day, attended by 250 Chinese delegates.
Although the TV sales mart came to a close Thursday, the Milia conferences continued through today.
Looking ahead, the fall mart will run Oct. 4-8, preceded by Mipcom Jr. Oct 2-3. Event will include a France day, Johnson announced.