Bandeirantes to air 'Floricienta' in March
SBT has for the past year produced telenovelas with scripts from Mexico’s Televisa. The last time Argentina exported a format to a Brazilian net was in 1995-96, when SBT produced and aired soap opera “Chiquititas.” According to RGB’s general director Elisabetta Zenatti, the original “Floricienta” is the highest-rated show currently on net Artear. RGB is working on the soap’s second season. Net has also produced a legit musical with the soap’s cast, which has toured Argentina, and released a “Floricienta” record. “We plan to release the show’s record two months after its opening on Bandeirantes and to premiere the musical in September or October,” Zenatti says.