With the exchange rate under control and ad investments in a mild recovery, Brazilian buyers have regained part of their purchasing power for international programming.
But the recovery is mainly concentrated on a single group, local media giant Organizacoes Globo. The group’s broadcaster, TV Globo, which receives more than three quarters of the country’s total TV ad investment, is expected to release results showing 2003 to be the best year in its 18-year history.
TV Globo and the group’s pay TV programmer, Globosat, will once again send the largest Brazilian delegation to Mip. The net’s buying team comprises Roberto Buzzoni, director of general programming and acquisitions; Paula Miranda, director of international programming; and Cristina Reis, assistant of international programming. Representing Globosat will be head of acquisitions Claudia Macedo and acquisitions coordinator Andre Rossi.
Brazil’s No. 2 net, SBT, planned to send a rep to the market but would not confirm the exec’s name. Other nets were also uncertain about attendance.
“We are interested in films, including theatrical films, movies for TV and movies for cable, as well as in animation for kids, variety shows and wild life and nature documentaries,” Buzzoni says.
But Globo has a limited interest in international programming. The net has a policy of focusing on local shows and produces 88% of its primetime
Macedo says Globosat will be searching for shows for its 14 pay-TV channels. It will look in particular for reality shows and programming relating to the Summer Olympics in Athens.