Anybody doubting the power of Sony’s PlayStation2 as an entertainment brand found out at the Avalon Tuesday night, where the vidgame console got rock sensation The Vines to play before an appreciative, if not exactly overflowing, house.
Band played with fellow Oz rockers Jet and The Living End as part of Sony’s effort to play up the relationship between videogames and the music industry.
Event featured several PlayStation2 consoles with the newest games, but the crowd of rock fans and celebs was mainly interested in the bands, who worked the relatively-small crowd into quite a frenzy. Celebs rocking out included Juliette Lewis, Bill Maher, Alicia Silverstone, Shane West, Tia Carrere, Amber Tamblyn and Ron Livingston.
After-party at Avalon’s Spider Club seemed nearly as crowded as the event, with VIPs enjoying the open bar and several more videogame setups.
“Joan of Arcadia” star Tamblyn noted that most of the artists enjoyed the PS2, but said she was there more for the bands. “They’re not too mainstream,” she said of the Oz rockers. “They really seem genuine.”