DVD party overdrive

Studios roll out the red carpet for home entertainment

Homevid divisions caught the party bug in a big way during 2004, with rival studios following Universal’s lead with star-studded extravaganzas of their own.

Early in the year, Universal threw a “Lost in Translation” soiree at Koi, where helmer Sofia Coppola sang karaoke mere weeks before nabbing a screenwriter Oscar, then enticed Beck to serenade the aud at late September’s “Eternal Sunshine for the Spotless Mind” soiree.

Warner brought out MGM stars from the studio’s heyday for its bittersweet September launch of the “That’s Entertainment” disc set in the wake of the Lion’s sale to Sony. Steve Martin, Larry David and Tom Hanks, meanwhile, feted Jerry Lewis at Par homevid’s screening of “The Nutty Professor.”

Col TriStar gave a more contempo comedian — that would be Jerry Seinfeld — the star treatment at its DVD bash for the eponymous skein in Gotham Nov. 17.

But it was Disney that really pulled out the stops for “Mary Poppins.”

The Mouse House’s homevid division gave the family classic a fancy black-tie re-premiere at El Cap, where the aud watched arrivals along with footage of the original 1964 bow. Chimney sweeps mingled with stars Dick Van Dyke and Julie Andrews at the after-fete.

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