Frankel to o'see nat'l promotional platform, ad campaigns
Loews Cineplex Entertainment has tapped Paul Frankel VP of marketing and promotions.
Frankel will be responsible for development and execution of the company’s national promotional platform as well as development of media and advertising campaigns for specific markets.
He will report directly to John McCauley, senior veep of marketing and new business development.
Most immediately, Frankel will complete execution of the Loews 100-year celebration, including festivities for the actual anni in mid-November, as well as the 2005 marketing and promotions plan.
Frankel formerly served as VP of marketing at event-marketing agency U.S. Concepts.