Skein posted series highs this week
WB drama “One Tree Hill” — which caught fire this midseason after a rough start — has been picked up for next season.
Teen skein, from Tollin/Robbins Prods. and Warner Bros. TV, is now regularly winning its Tuesday night timeslot in women 12-34 and teens and has turned into the second-highest rated drama among female teens this season, behind only Fox’s “The OC.”
Just this past week, “One Tree Hill” posted series highs in adults 18-34 (2.6 rating/8 share) and persons 12-34 (3.0/9).
In what has been a tough year for the WB, “One Tree Hill” has become one of the Frog’s bright spots.
“One Tree Hill” became “the story of the year for us this season,” said WB chief exec Jordan Levin. “Once the marketing and PR campaigns hit at midseason, the show had creatively found its footing, and what ensued was a show that was strong enough to win its timeslot in key demos.”
WB had originally picked up “One Tree Hill” for midseason but was forced to push the show to fall after the Warner Bros./Jerry Bruckheimer drama “Fearless” fell through. With less time to properly launch, “One Tree Hill” posted dismal numbers out of the gate.
“It was a scary time last September,” said exec producer Brian Robbins. “No one watched the show. But Jordan and (WB drama chief) Carolyn Bernstein hung in there with us and were unbelievably supportive in those early, dark Wednesday mornings. After tweaking it, we were able to make the show we always wanted to make.”
“One Tree Hill,” starring Chad Michael Murray, revolves around two half-brothers who grew up on opposite sides of the tracks. Mark Schwahn created and exec produces, along with Robbins, Mike Tollin, Joe Davola and Mark Perry.
“We’re editing the season finale right now — and it feels good knowing that this indeed is the season finale,” Schwahn said. “We’ve been the little show that could, and we’ve only scratched the surface of this show.”