New alternative topper at Eye

TLC exec Chris Sloan is keeping it real at CBS, officially joining the Eye as its new head of alternative programming.

Sloan, who hops aboard as VP of alternative, had been expected to take the post (Daily Variety, Aug. 10). He replaces Ghen Maynard, who jumped ship to NBC earlier this year.

In his new gig, Sloan will handle development and production on all of CBS’ alternative programming, including reality shows, gamers and other “unique forms of programming.” Sloan will report to CBS Entertainment prexy Nancy Tellem, who made the announcement Wednesday.

Tellem said she’s depending on Sloan to maintain CBS’ “leadership position in the reality and alternative programming area.”

“As unscripted programming becomes an increasingly important part of network primetime real estate, we look to Chris to develop smart and original program formats,” she said.

Sloan had been VP production at TLC since 2003, handling programming such as the hit “Trading Spaces” as well as newer entries “Overhaulin’,” “Bodywork” and “Fakin’ It.”

Before joining TLC, Sloan spent several years as senior VP of reality and specials at USA Network, developing shows such as “Combat Missions,” “Nashville Star” and “The Real Cannonball Run.”

Sloan moved to the alternative world from the land of marketing and promotion. From 1997-2000, Sloan handled marketing and promotion as senior VP and creative director at USA Broadcasting. While there, he helped launch the station group’s local-centric format in several markets (including Miami’s famed WAMI-TV).

Sloan also was creative director and co-founder of NBC’s branding unit, NBC 2000. He began his career as a producer and cameraman on ESPN’s “Jimmy Houston Outdoors.”

Sloan said he was looking forward to “joining the team where the current reality movement began.” CBS’ stable of alt skeins include Emmy winners “Survivor” and “The Amazing Race.”

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