Former Lifetime exec now senior veep

Rachel Bendavid has been upped to senior VP of series development for Spelling Television.

In her new post, Bendavid — who had been VP — will head up development of both comedy and drama projects for the Viacom-based company. She replaces Ted Gold, who earlier this summer ankled the post to run drama development at Fox Broadcasting.

Since arriving at Spelling in 2002 from Lifetime, Bendavid has helped develop skeins such as the WB’s “Summerland” and “Clubhouse” for CBS.

“She has great taste in material and wonderful relationships with talent,” added Jonathan Levin, prexy of Spelling TV. “She has made major contributions to our development over the last two seasons, and we expect to continue to grow with her help.”

Spelling Entertainment chairman Aaron Spelling added that he and co-chairman E. Duke Vincent were “very excited” about Bendavid’s promotion.

While at Lifetime, Bendavid was director of original series for the cabler and helped oversee the development of Sony’s “Strong Medicine” and Spelling’s “Any Day Now.”

Separately, Spelling has tapped Jason Clodfelter director of series development. Clodfelter, who reports to Bendavid, was most recently director of development for John Wells Prods.-based helmer Nelson McCormick. He previously had been a creative exec working with JWP-based Paris Barclay.

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