Exec to oversee CBS units' publicity

Viacom co-prexy/co-COO Leslie Moonves added further structure to his expanded empire Thursday in tapping top message maestro Gil Schwartz to serve as exec VP of the newly created CBS Communications Group.

Schwartz will oversee all publicity and communications for CBS, UPN, Paramount TV, Viacom’s owned-and-operated TV stations, Infinity radio and Viacom Outdoor — i.e., the divisions now under Moonves’ purview.

Moonves said Schwartz, whose previous title was exec VP of communications for CBS, has played a key role in the Eye’s rise to prominence. Schwartz will continue to report directly to Moonves.

“Gil is clearly a great consigliere. He’s a great adviser, not only on press issues, but on issues that go across the company,” Moonves said.

Schwartz joined CBS in 1996 as senior VP of communications after working for 14 years with Westinghouse Broadcasting.

Under the new communications structure, senior VP Chris Ender on the West Coast and senior VP Dana McClintock on the East Coast remain Schwartz’s two chief lieutenants.

Ender takes on the added responsibility of overseeing publicity and communications for Paramount Domestic Television and Paramount Network Television, in addition to CBS Entertainment, King World Prods., CBS/Paramount Intl. and UPN.

Paramount exec VP of communications John Wentworth continues in that role and will now report to Ender.

McClintock, who has worked with Infinity and Viacom Outdoor for years in his previous capacity, will now officially oversee publicity and communications for these divisions. Infinity communications director Karen Mateo now will report to McClintock, who also retains responsibility for executive and public relations in support of CBS and UPN operations on the East Coast.

One voice

Moonves said the new communications structure will assure that the message coming out of his shop is unified.

Ender and McClintock are expected to assist Schwartz in corporate messaging.

“Whether it be Paramount or King World or local television and radio, solidifying a communications structure that takes advantage of our synergies makes sense,” Moonves said.

Schwartz and his team have had to navigate a series of high-profile public relations snafus in the past year, including the recent flap over a botched “60 Minutes” report.

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