Reality distrib exec to present on creativity

HOLLYWOOD — Promotion and marketing org Promax & BDA has announced a raft of speakers for its European confab in Rome March 22-23.

Gary Carter, who launched the distribution effort behind “Big Brother” and has closely been associated with the groundbreaking program concepts of “Survivor” and “Who Wants to Be a Millionaire?,” will deliver a presentation about creativity.

Jim Booth, creative director at Ireland’s RTE, will chair the session “Spring Clean Your Brand.”

Other speakers include Stephen Croncota, former marketing maven of Cartoon Network and E! Entertainment Television and now head of worldwide marketing for Versace.

Promax & BDA also will acknowledge the best in the business of advertising and promotion. While PSA Challenge will offer four teams an opportunity to go head-to-head on producing a PSA for a charity to be named.

Culminating the activities in Rome will be the Promax & BDA Europe 2004 Awards.

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