NATPE Brief

Britain’s indie distribber All3Media has hired Louise Pedersen, formerly managing director of Carlton International Sales, as managing director of ALL3MEDIA Intl. — the distribution company created through the combination of the former Chrysalis Distribution and IdTV Intl.

A merger between Carlton and Granada has poured a number of seasoned execs on the open market.

Jules Burns, Chief Operating Officer of ALL3MEDIA commenting, said: “The appointment of someone as senior in the industry and with such a redoubtable track record as Louise Pedersen underlines the importance we place on independent international distribution,” said Jules Barnes, the company’s COO.

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