MTV to add channel

World Brief

RIO DE JANEIRO — MTV Brasil, the local Portuguese-language version of the music net, will launch a second channel in Brazil in May, said the company’s programming director, Zico Goes.

While the existing channel airs talkshows, series and several other kinds of programs, MTV2 will focus on music programming only, such as videos, live concerts and docs. The emphasis will be on Brazilian and international pop/rock music.

MTV2 will target adults 20-40, while the existing channel focuses on teens and young adults up to 29, Goes told Daily Variety.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading