Gotham-based exec will continue to report to Frank

HOLLYWOOD — MTV has upped veep Michael Greco to senior vice president of research and planning for MTV 360.

In the newly created position, New York-based exec will continue to report to MTV Networks exec VP Betsy Frank. Greco will oversee research for MTV 360 — MTV, MTV2, and college net mtvU — and work closely with programming, scheduling and ad sales units.

Greco has been “integral in the planning and executing of programming strategies for all of the various platforms within the MTV family, and we look forward to his continued imprint on the MTV brand,” Frank said.

Four-year MTV vet previously worked in advertising at BBDO/OMD and GM Mediaworks. He began his career at Nielsen.

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