NEW YORK — Two veteran programming execs who worked together as producers at VH1 have formed their own company, Whatcha Lookin at Prods., to create reality series.
Company heads Susan Horowitz and Aliza Rosen have begun work on a half-hour series for MTV called “My Life Translated,” which deals with young immigrants who have to navigate their way between the old-country traditions of their families and the opposing pull of friends their own age.
For Style Network, Horowitz and Rosen produced a pilot called “Key Party,” a variation on the (nonsexual) spouse-swapping television trend. In “Key Party,” wives and husbands who are strangers to each other exchange keys, and the woman gives the man advice on how to rekindle his marriage in a sort of emotional makeover.
Horowitz and Rosen also have found a colorful Staten Island, N.Y., family to whom Rosen refers as “a combination of ‘The Sopranos’ and ‘The Beverly Hillbillies.’ ” They’re honing a sales pitch that they hope will get them a cable-network contract to produce the series.
The two are experienced producers. Horowitz most recently was executive VP of programming and development for Brave Street Prods. Before that, she worked as a writer-producer at VH1, overseeing “Flix,” the hourlong series of behind-the-scenes docus focusing on a given theatrical movie. She went on to create and manage “The Daily One,” VH1’s first live, hosted, studio-based strip.
Rosen’s previous job was at Banyan Prods., where she was series exec producer of 85 episodes of TLC’s long-running series “A Dating Story.”
Before that, she spent two years at VH1, starting as a special-projects producer of the half-hour docu series “Rankin File,” which morphed into “All Access.” She rose to producer of a four-hour hosted special on the hottest music stars, supervising a staff of 20 people.
Her resume also includes producer jobs at the Fox News Channel, at CBS (where she was field producer for the primetime “Public Eye With Bryant Gumbel”) and at Oxygen Media.