Peacock takes full order for 2004-05 TV season

An old show has turned into a new hit for NBC, which gave an early pickup Monday to reinvigorated drama “Crossing Jordan.”

“Jordan” has been given a full order for the 2004-05 TV season, the crime drama’s fourth. Series was pushed to midseason this year to accommodate star Jill Hennessy’s pregnancy but has pulled strong numbers since returning to the schedule four weeks ago.

NBC Entertainment/Cable/News Group prexy Jeff Zucker hinted last week that a renewal was in the bag, telling media buyers that the Peacock’s Sunday night sked would return intact next fall (Daily Variety, March 26).

“Crossing Jordan” has averaged a 4.8 rating in adults 18-49 on Sundays at 10 p.m., giving the network a huge win in the timeslot and a 41% advantage over second-place ABC. That’s also up 20% over what NBC posted in the slot last year at this time. Among total auds, “Jordan” has averaged 13.1 million viewers.

“For three years we’ve been looking for the right show to pair with ‘Law & Order: Criminal Intent,’ and we’ve finally found it in ‘Crossing Jordan,’ ” Zucker said. “It’s returned to the schedule with a vengeance.”

“Crossing Jordan” comes from creator-exec producer Tim Kring and NBC Studios.

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