Turner has officially made TBS the comedic companion for sister drama cabler TNT.
In preparation of a summer relaunch, TBS Superstation has been given the tagline: “TBS Very Funny.”
Turner Network Sales execs, meanwhile, have already set up meetings with advertisers and agencies to sell them early on TBS’ new positioning. Cabler will unveil its on-air look, logo and programming plans at its upfront presentation.
Comedy-centric channel is looking forward to the off-net premiere of “Sex and the City” in June as well as its first set of original reality series.
First project out of the gate is described as a relationship skein from reality maven Bruce Nash and involves an adventure-loving young women (Daily Variety, Feb. 6). A second skein will launch in fall, along with TBS’ off-net premiere of “Everybody Loves Raymond.”
TBS is betting on its slate of theatricals, along with “Sex” and several light reality series to appeal to the coveted younger auds and augment the channel’s thriving Non-Stop Comedy Block, already anchored by syndie hits including “Seinfeld,” “Friends,” “Home Improvement” and “The Drew Carey Show.”