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FX’s Carlisle to top Fox net’s marketing

Campaign king arrives in time for new sked

NEW YORK — Just in time for the fall TV season, former FX marketing exec Chris Carlisle has been officially installed at the Fox network as executive VP of marketing.

Fox Entertainment prexy Gail Berman announced the hire Tuesday, saying Carlisle has assumed direct oversight of all marketing efforts for the net.

Berman said he would be able to enhance Fox’s program and brand imaging: “His track record at creating singular and successful marketing campaigns for FX has been most impressive.”

Marketing post at Fox has been vacant since the net cut loose Robert Mell late last month.

Carlisle said he already is immersed in working on various on-air and off-net promotions for Fox’s upcoming fall lineup. His arrival coincides with the net’s shift from the traditional fall season to a year-round development sked — new territory for the TV biz, and for marketing chieftains.

Carlisle first joined FX in 1999 as senior VP and played a key role in rebranding the network, a sister division of Fox.

He was upped to exec VP of marketing in 2002, handling all promotions for FX and the Fox Movie Channel including campaigns for original series “The Shield,” “Nip/Tuck,” “Lucky” and “Rescue Me.”

FX Networks prexy-CEO Peter Liquori credited Carlisle with establishing a marketing blueprint that FX can use in moving forward.

“Chris was one of the cornerstones of the growing success of FX, and we believe that his new position with Fox is an acknowledgment of the incredible job he has done,” Liquori said.

Carlisle’s successor at FX has not been named.

Before joining FX, Carlisle was senior VP of worldwide creative advertising at Warner Bros. Studios, where he developed campaigns for features including “Space Jam.” He also was VP marketing at ABC. He began his career at NBC.

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