China Movie Channel agrees to multiyear license deal

TV’s biggest night will be seen in the world’s biggest country this year, as the China Movie Channel has signed on to broadcast the Primetime Emmy Awards.

Also known as CCTV-6, the nationally distributed China Movie Channel agreed to a multiyear license deal with the Academy of Television Arts & Sciences to run the Emmys, starting with this year’s 56th annual edition.

TV Academy prexy-chief operating officer Todd Leavitt and CCTV-6 veep Jia Qi announced the agreement at the 10th Shanghai Film Festival.

Leavitt said the deal represents “a major milestone in expanding our global presence. More than 700 million viewers in China will now be able to enjoy the very best that U.S. television has to offer.”

Deal was negotiated for the TV Academy by Grace Ip, the org’s consultant for the People’s Republic of China.

In the U.S., ABC will air the 56th annual Primetime Emmy Awards, broadcast live from Los Angeles on Sept. 19. CCTV-6, a nationally distributed service in China, was launched on Jan. 1, 1996.

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