‘Desperate’ digs in

Naked truth: Promo helped 'Wives'

A correction was made to this article on Nov. 29, 2004

A little controversy certainly didn’t hurt ABC’s “Desperate Housewives,” which approached more record ratings Sunday and combined with “Extreme Makeover: Home Edition” for a big Alphabet victory.

Nearly a week after “Desperate’s” Nicolette Sheridan made headlines for disrobing in front of an NFL player in a “Monday Night Football” skit, the hot first-year ABC dramedy racked up more gaudy numbers on Sunday, including an 11.0 rating/24 share in adults 18-49 and 24.6 million viewers overall — on par with its series-best scores set two weeks earlier, according to prelim Nielsen nationals.

“Desperate Housewives” easily topped the combined 18-49 scores in the hour of CBS, NBC, Fox and the WB while establishing a series high in women 18-34 (12.8/30).

Also for ABC, “Extreme Makeover: Home Edition” grabbed its second best Nielsens to date (prelim 7.5/18 in 18-49, 18.2 million viewers overall), “America’s Funniest Home Videos” kicked off the night with its highest scores of the season (prelim 3.2/9 in 18-49, 9.6m) and “Boston Legal” was solid at 10 (prelim 5.3/13 in 18-49, 12.8m).

Each of NBC’s shows was on the high end of its ratings range in prelims, led by “Crossing Jordan” (5.1/13 in 18-49, 14.0m) and “Law & Order: Criminal Intent” (4.6/10, 15.2m). Also, “Dateline” (2.3/6, 8.5m) matched its best delivery since May and “American Dreams” (2.8/7, 8.8m) drew its largest aud of the season.

Fox benefited from an NFL overrun, but “The Simpsons” was on the low side (4.5/11 in 18-49, 9.9m) and “Arrested Development” dropped off sharply from there (3.0/7 in 18-49, 5.89m). At 9, “My Big Fat Obnoxious Boss” continued to draw yawns from auds (1.6/3 in 18-49, 3.4m).

CBS received a solid showing from “Cold Case” (3.7/9 in 18-49, 15.8m) but didn’t do much with pic “Back When We Were Grownups” (2.2/5 in 18-49, 11.8m).

Factoring in Nielsen prelims for the weekend, CBS remains comfortably on top for the November sweep in adults 18-49 with a 4.5 or 4.6 rating, and NBC (4.1) and ABC (4.0) were in a tight race for second through Sunday.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety