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Creative Emmys reunited

Mini ceremony dropped as noms, industryites complain

The Academy of TV Arts & Sciences has scrapped plans to repeat last year’s division of the Creative Arts Emmys into two ceremonies.

Instead, the org will revert back to holding just one Creative Arts fete, to be held Sunday, Sept. 12, at the Shrine Auditorium. Winners in engineering and interactive categories, who traditionally held their own dinner in August, will also be included in the ceremony.

TV Academy’s board decided to recombine the two Creative Arts shows after last year’s split caused an uproar with members.

Responding to complaints that the ceremony (usually held a week before the primetime Emmycast) was too long, the org moved to shorten the event by randomly selecting 15 categories and awarding them in a separate pre-show event at the Shrine (Daily Variety, July 31).

The “mini-Emmy” ceremony took place at 3 p.m. and lasted only 48 minutes, while the rest of the Creative Arts Emmys were awarded during the regular show at 5 p.m.

But that upset the nominees and industry members of the categories sent to the 3 p.m. show, who said they felt like third-class citizens. Even ATAS prexy-chief operating officer Todd Leavitt admitted at the time that it was “not the most elegant solution.”

The org’s board voted Wednesday to reinstate the single Creative Arts show.

“We listened to our membership, and it was clear that the one-year pilot test of two separate award ceremonies, although well received, didn’t provide enough a sense of community for the nominees,” an Academy spokeswoman said.

Meanwhile, ATAS confirmed that E! would once again televise a two-hour, tape-delayed version of the Creative Awards kudocast. Cabler hasn’t yet determined a date and time, but it will likely air before the Sept. 19 Primetime Emmys.

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