Journo sez b'caster's reach made move a 'no-brainer'
NEW YORK — TV news correspondent Martin Savidge has ankled CNN to join NBC News, where he will report for the Peacock’s broadcast and cable properties.Savidge said his contract was up at CNN and that he couldn’t turn down the Peacock’s offer to work for NBC News proper, as well as MSNBC and CNBC. The hire is effective immediately. “The real drive for me was the opportunity, no disrespect to CNN. The reach that you have to tell your stories when you have both a broadcast and a cable news net is just significantly greater. Truthfully, it was a no-brainer,” Savidge said. Joining CNN in 1996, Savidge has reported on an array of domestic and international stories, including the war in Iraq. Earlier, he was the first TV journalist to travel with U.S. troops during the military operation in Afghanistan following the 9/11 terrorist attacks. Savidge, who has won numerous awards for his work, also anchored a number of CNN shows from time to time, including “Early Edition” and the weekend editions of “CNN Early Prime” and “CNN Worldview.” NBC News prexy Neal Shapiro said Savidge will remain based in Atlanta, where CNN is headquartered. On the broadcast side, NBC News continues to beat the competish. According to Nielsen Media Research, “Nightly News With Tom Brokaw” averaged 10.7 million viewers last week, 1.2 million more than ABC News’ “World News With Peter Jennings.” In the key news demo adults 25-54, “Nightly” delivered a 2.9 rating and “World” a 2.7 rating. Ratings for CBS News’ “Evening News With Dan Rather” were disrupted because of the NCAA basketball tournament.
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