CBS rounds up ‘Young and Restless’ for 5 more years

Sudser most-watched daytime serial for almost 16 years

CBS has locked up top-rated sudser “The Young and the Restless” for five more years.

Eye has inked a new long-term license fee agreement with “Y&R” producer Sony Pictures Television that keeps the sudser on CBS through 2009.

“Y&R” has been the most-watched daytime serial for nearly 16 years and currently averages about 5.2 million viewers weekly. That’s down about 12% from last season, though many of the other network sudsers are off this season as well.

Among the key daytime demo of women 18-49, “Y&R” averages a 2.2/15 in women 18-49, down 15% from last year and tied with ABC’s “General Hospital” for the lead.

Last major daytime deal came in June 2003, when NBC and Sony hammered out a new long-term pact for “Days of Our Lives.” Peacock managed to get a lower license fee from Sony; it’s expected CBS will get a reduction as well.

Both CBS and Sony declined comment on the terms of the deal. “Y&R” is produced by Bell Dramatic Serial Co. in association with Sony.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety