Sudser most-watched daytime serial for almost 16 years
CBS has locked up top-rated sudser “The Young and the Restless” for five more years.
Eye has inked a new long-term license fee agreement with “Y&R” producer Sony Pictures Television that keeps the sudser on CBS through 2009.
“Y&R” has been the most-watched daytime serial for nearly 16 years and currently averages about 5.2 million viewers weekly. That’s down about 12% from last season, though many of the other network sudsers are off this season as well.
Among the key daytime demo of women 18-49, “Y&R” averages a 2.2/15 in women 18-49, down 15% from last year and tied with ABC’s “General Hospital” for the lead.
Last major daytime deal came in June 2003, when NBC and Sony hammered out a new long-term pact for “Days of Our Lives.” Peacock managed to get a lower license fee from Sony; it’s expected CBS will get a reduction as well.
Both CBS and Sony declined comment on the terms of the deal. “Y&R” is produced by Bell Dramatic Serial Co. in association with Sony.