New co. to customize services for producers, cablers

Former NBC and CBS exec Harold Brook has gone indie, joining with several other network and studio vets to launch a new business-affairs-for-hire shingle.

Brook this week plans to officially unveil the Point Media, which will market customized business affairs and legal services to entertainment companies, independent producers and fledgling cable outlets.

Brook had been lying low since his brief stint as business affairs chief at CBS, which he departed in March 2002. After taking some time off, Brook said he decided to stick with biz affairs — but through his own company.

Exec is pitching the Point Media as an alternative to shouldering overhead costs. The Point’s services can collapse or expand, depending on client need, he said.

“Everybody’s trying to figure out ways to cut costs, and this is one way to do it,” he explained. “There is also a lot more independent production going on right now in cable and in the reality world, and this fits in well with those models.”

The Point has already signed up several clients, including Madison Road (the advertiser/programming firm launched by Tom Mazza and Jak Severson); Bob Cooper’s Landscape Entertainment; and ex-NBC latenight exec Gary Considine, who is now working as an independent producer.

“Because we’re in the TV development business, it means a lot of deals need to be made, so having been able to contract with Harold has been a tremendous opportunity,” Mazza said. “We didn’t have to bring in a staff member at the moment to do it. I always respect people for being both tough and fair, and I know he can be both.”

Brook said he’s already found himself tailoring his services depending on the client: Mazza, for example, is already repped by mega attorney Ernie Del, who focuses on bigger picture negotiations and strategy while the Point handles day-to-day business affairs.

Considine, on the other hand, had no rep and required everything from business strategy, advice and counsel to production deal negotiation.

Joining Brook at the Point are former Paramount and Pariah business affairs topper Jake Jacobson; former Viacom Prods. and Big Ticket TV biz affairs chief Lorna Shepard; one-time Lifetime and ICM biz affairs head Aviva Bergman; Nicholas La Terza, whose credits include biz affairs gigs at New World, Alliance Atlantis and Landscape; Republic Pictures and NBC alum Richard Kurshner; and Michael Zucker, who has handled deals for Universal, Paramount and Disney.

Prior to CBS, Brook spent 14 years at NBC, working his way up to head of business affairs for the Peacock before leaving at the end of 2000.

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