High rollers team with Hilton

Scott Sternberg Prods. and Bischoff-Hervey Entertainment have partnered with hotel heir Rick Hilton to place their bets on a reality competition promising a $7 million payday.

“777″ would follow seven high rollers who each agree to put $1 million in the pot. Over the course of seven days, the contestants live together in a Las Vegas suite and compete in a variety of gaming sessions, as determined by the show’s “pit boss.” The ultimate winner takes home the entire $7 million prize.

Scott Sternberg (“Sunday Morning Shootout”), Eric Bischoff (“WCW”), Jason Hervey (“First Shot”) and Hilton will exec produce; William Morris will take the project to networks this week.

Project originated through Hervey and his relationship with Hilton. The duo are also behind upcoming NBC reality skein “The Good Life,” starring Hilton’s wife Kathy.

“We’ve been talking about doing a show in Vegas, and at one point we thought about ’777,’ which is the big payoff on a slot machine,” Sternberg said. “The popularity of shows coming from Vegas right now is huge. They all do fairly well. This is the ultimate playing show, with the ultimate players.”

Sternberg said the production is on the lookout for high rollers, known as “whales” in gambling circles, who may be willing to cough up $1 million in exchange for TV exposure and a chance to win the big pot.

The producers are also scouting out hotels where they may base the show.

Sternberg’s credits include “Rock and Roll Jeopardy” and “Before They Were Stars.” As for Sternberg’s other projects, “Shootout” has been renewed for another year, while the producer also has on tap a TV version of Variety‘s V Life, which has been sold to AMC.

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