Holiday fare, skeins deliver demo victory
Nielsen spread some Christmas cheer ABC’s way last week as holiday faves complemented the network’s regular sked and produced its third primetime demo win of the season.
CBS’ six-week winning streak in adults 18-49 came to an end, but the net remained on top in total viewers for a ninth consecutive frame, according to Nielsen Media Research.
With each of the other major nets getting a boost from pro football, NBC slipped to fourth for the week in 18-49 for a second time this season, a tick behind Fox.
The Alphabet web’s 3.4 rating/10 share in adults 18-49, the highest for any network during Christmas week in four years, easily topped second-place CBS (3.0/9). ABC also prevailed in every other key demo — from kids (1.6/7) and teens (2.0/8) to adults 25-54 (3.9/10).
Key ABC skeins airing in repeats like “Desperate Housewives,” “Lost” and “Extreme Makeover: Home Edition” contributed to the net’s victory, with “Housewives” leading all entertainment programs in adults 18-49 with a special 10 o’clock airing of its pilot on Sunday (5.2/14). ABC’s “Monday Night Football” game between the New England Patriots and Miami Dolphins (6.4/18, 16.18 million viewers overall) was No. 1 for the sesh among all programs.
Also for ABC, a repeat of Tim Allen theatrical “The Santa Clause” (3.2/10 in 18-49, 10.37m) gave the net its best Thursday of the season, while repeats of laffers “According to Jim” (4.3/12 in 18-49, 10.58m) and “Rodney” (3.8/10, 9.32m) led their Tuesday timeslots.
ABC was up a big 21% year to year in 18-49 and has now outperformed the parallel week of last season for five consecutive frames.
Getting Eye full
CBS, itself up 15% year to year, was paced by “CSI” (5.1/15 in 18-49, 15.83m) and Monday’s strong two-hour block of “Everybody Loves Raymond” (5.1/13, 16.99m), “Two and a Half Men” (4.9/12, 15.47m) and “CSI: Miami” (5.0/13, 14.84m) — all in repeats.
Net also scored with the preem of “Ocean’s Eleven” on Sunday (4.0/11 in 18-49, 11.58m) and benefited from a hearty 38-minute NFL overrun on Saturday (Kansas City Chiefs-Oakland Raiders).
NBC was paced by Tuesday’s slot-leading repeat of “Law & Order: SVU” (4.1/12 in 18-49, 10.68m) but didn’t do much with either Friday’s repeat of made-for musical “A Christmas Carol” (1.4/5, 4.38m) or Saturday’s “It’s a Wonderful Life” (1.5/5, 4.43m).
Net did a solid number on Wednesday with a repeat of the one-hour “Will & Grace” episode that aired on Thanksgiving (2.9/9 in 18-49, 7.47m).
An NFL overrun on Sunday and a decent showing for the two-hour finale of “The Swan 2” on Monday (3.3/9 in 18-49, 7.20m) helped Fox avoid another fourth-place weekly finish.
New drama “House” again performed credibly (2.9/8 in 18-49, 6.73m) despite airing behind “Rebel Billionaire,” which produced the net’s lowest rating ever in the Tuesday-at-8 hour (1.2/4, 2.82m).
On the cable side, TBS did well Tuesday with the season finale of “The Real Gilligan’s Island” (1.9/5 in 18-49, 2.85m), beating out CBS, the WB and UPN in the 9 o’clock hour in 18-49 and finishing as the year’s top-rated new reality skein on cable in the demo.