Nielsen spread some Christmas cheer ABC’s way last week as holiday faves complemented the network’s regular sked and produced its third primetime demo win of the season.
CBS’ six-week winning streak in adults 18-49 came to an end, but the net remained on top in total viewers for a ninth consecutive frame, according to Nielsen Media Research.
With each of the other major nets getting a boost from pro football, NBC slipped to fourth for the week in 18-49 for a second time this season, a tick behind Fox.
The Alphabet web’s 3.4 rating/10 share in adults 18-49, the highest for any network during Christmas week in four years, easily topped second-place CBS (3.0/9). ABC also prevailed in every other key demo — from kids (1.6/7) and teens (2.0/8) to adults 25-54 (3.9/10).
Key ABC skeins airing in repeats like “Desperate Housewives,” “Lost” and “Extreme Makeover: Home Edition” contributed to the net’s victory, with “Housewives” leading all entertainment programs in adults 18-49 with a special 10 o’clock airing of its pilot on Sunday (5.2/14). ABC’s “Monday Night Football” game between the New England Patriots and Miami Dolphins (6.4/18, 16.18 million viewers overall) was No. 1 for the sesh among all programs.
Also for ABC, a repeat of Tim Allen theatrical “The Santa Clause” (3.2/10 in 18-49, 10.37m) gave the net its best Thursday of the season, while repeats of laffers “According to Jim” (4.3/12 in 18-49, 10.58m) and “Rodney” (3.8/10, 9.32m) led their Tuesday timeslots.
ABC was up a big 21% year to year in 18-49 and has now outperformed the parallel week of last season for five consecutive frames.
Getting Eye full
CBS, itself up 15% year to year, was paced by “CSI” (5.1/15 in 18-49, 15.83m) and Monday’s strong two-hour block of “Everybody Loves Raymond” (5.1/13, 16.99m), “Two and a Half Men” (4.9/12, 15.47m) and “CSI: Miami” (5.0/13, 14.84m) — all in repeats.
Net also scored with the preem of “Ocean’s Eleven” on Sunday (4.0/11 in 18-49, 11.58m) and benefited from a hearty 38-minute NFL overrun on Saturday (Kansas City Chiefs-Oakland Raiders).
NBC was paced by Tuesday’s slot-leading repeat of “Law & Order: SVU” (4.1/12 in 18-49, 10.68m) but didn’t do much with either Friday’s repeat of made-for musical “A Christmas Carol” (1.4/5, 4.38m) or Saturday’s “It’s a Wonderful Life” (1.5/5, 4.43m).
Net did a solid number on Wednesday with a repeat of the one-hour “Will & Grace” episode that aired on Thanksgiving (2.9/9 in 18-49, 7.47m).
An NFL overrun on Sunday and a decent showing for the two-hour finale of “The Swan 2” on Monday (3.3/9 in 18-49, 7.20m) helped Fox avoid another fourth-place weekly finish.
New drama “House” again performed credibly (2.9/8 in 18-49, 6.73m) despite airing behind “Rebel Billionaire,” which produced the net’s lowest rating ever in the Tuesday-at-8 hour (1.2/4, 2.82m).
On the cable side, TBS did well Tuesday with the season finale of “The Real Gilligan’s Island” (1.9/5 in 18-49, 2.85m), beating out CBS, the WB and UPN in the 9 o’clock hour in 18-49 and finishing as the year’s top-rated new reality skein on cable in the demo.